Reporting and Monitoring Services

We strive to offer the highest levels of customer service and part of our commitment to our clients is to provide them with reporting and monitoring services which will demonstrate progress. Our easy to read reports are written in plain English and are not designed to deliberately confuse people. We aim to be very transparent in the work that we do for clients and to keep them well informed.

Website SEO Audit Report.

Is the content and code on your website effectively search engine optimised for the major search engines? We audit the key elements on your website which influence how the major search engines evaluate and rank websites. We also analyse the websites of your main competitors that are ranking on the first page of Google for the terms that you want to improve your ranking for. Our reports take the guess work out of SEO and clearly identify why your website maybe underperforming.

Search Engine Ranking Report.

Manually trying to track down where you are located on the major search engines for multiple keyword phrases can be an incredibly time consuming. Our specialist software allows us to monitor all of the major search engines including Google, Yahoo, Bing, Alta Vista, Ask, AOL and Lycos locally or globally for multiple keywords and report accurate on your websites ranking positions.

Once we have set up your website on our software and run an initial report we will be able to monitor changes in positioning for keywords.

Competitor Analysis.

Nobody can claim to know exactly what the Google search algorithm is made up of apart from the senior management at Google. Through years of research, develop and testing we are fortunate enough to have drawn our own conclusions and found ethical techniques that have a positive effect on clients websites. Part of this process involves analysing your competitors websites to discover what is working for them and for us to improve upon it. We can analyse a top ranking competitor to understand why they are ranking so well. We will look at their onsite search engine optimisation, their inbound links, the page rank of the links and the anchor text that they have used.

Visitor Behaviour Reporting.

Imagine being able to see your website through the eyes of your users. Independent research shows that there is an 84% to 88% correlation between mouse movement and eye movements.

Our software allows us to record each users visit to your website and capture every cursor movement, scroll and keystroke by placing a small piece of code into your website. It has no noticeable negative effects to your website and allows us to identify any major issues in the design and layout of your website pages and propose ways to improve conversion.

Google Analytics.

The Google Analytics statistical software is a free tool which allows us to monitor important information about the way that visitors interact with your website. It also helps to provide Google with additional information about your website by placing their tracking code into your website pages.

There is a wealth of important information provided by the software which when analysed effectively can form the basis for future proposals to improve the performance of your website.

Clients find it a useful tool to get a quick overview of how many people are visiting their websites, which pages they are landing on and which source they used to find your website.