There are thousands of companies who are offering “SEO” services. Many are freelancers who offer website design and SEO (with link building outsourced to India or the Philippines) and whilst there are those who are experts in their field, there are also thousands of “companies” with very little experience and knowledge that will try to lock clients into contracts which prove to have very little benefit.
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If you find that you have a sudden drop in traffic to your website, then you could have been hit with a Google Unnatural Link Penalty. If this happens, the most important things to do are to find out why this happened and what you need to do to remedy the situation.
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Search engine optimisation (UK spelling), also frequently referred to as SEO, is the process of making your site and the pages on your site search engine friendly so that they appear in the organic listings displayed on a search engine such as Google for a keyword or phrase that is used for a search query.
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When you are producing effective SEO copywriting for websites, it seems there is often a fine line between writing naturally flowing copy that will appeal to your customers, and ending up with text that is stuffed with keywords to increase your search engine rankings.
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Developing a successful online presence can be time consuming and competitive. Highly optimised web sites tend to receive a larger amount of traffic and consequently more attention and business. While a single search could produce tens of thousands of results, most online visitors do not venture beyond the first three pages of search listings. As a result, it is imperative for web sites to receive high placement rankings. Search engine optimisation, or SEO, provides methods for optimising web sites to produce higher search engine rankings and ultimately increased levels of traffic.
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