Content marketing has been the buzzword of the search industry for the last few years. It’s a marketing method that’s proving popular and successful for both B2B and B2C businesses and it shows no sign of waning as we head towards 2015. In fact, research published by the Content Marketing Institute in the US shows that 70 per cent of B2B marketers have been producing more content marketing than in 2013 and 69 per cent are working on creating more engaging content. Supporting search efforts is the goal of many of these marketers.
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