Here at High Impact we are first and foremost search-marketing specialists but as we all know, successful search performance is about far more than rankings. This is why our expertise and services extend to other forms of online marketing, designed to complement and support your search efforts.

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Linkbuilding has changed. We touched on this massive topic in our recent what’s out what’s in post and today we’re going to explore it in a lot more detail and hopefully share a little learning about link earning. Since the Penguin update first flapped its wings lots of linkbuilding practices that were used in the past should have taken flight. If your SEO agency is still building links on forums, networks or outright paying for links on sites that just aren’t relevant, you should query why. These easy-win linkbuilding strategies might yield a large quantity of links but they are likely to do your site far more harm than good, which brings us neatly onto the subject of earning links…

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Recently we’ve been reading a lot about the decline of keyword research, which in the aftermath of ‘not provided’ and Hummingbird fluttering its semantic-shaped wings, has seen itself muttered about as something on the out. Here at High Impact we strongly believe keyword research is still a fundamental for search success, so we’ve gathered a few thoughts together to explain why we think keyword research is very much not only alive and well but potentially worthwhile you revisiting with fresh eyes.

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