First things first, social media isn’t a platform for shameless self-promotion, whichever network you choose. Winning customers online is not about shouting loudly to anyone who’s near.  That said, using social media to support your marketing goals and to connect you with new and existing customers is a good idea and that’s true whether your business has a website or not. If you do happen to have a website that’s great because social media works in synergy with search to help you win traffic that converts into sales and enquiries.

If you’re just getting started in social media or would like to align your social media activity more closely with your marketing goals, these are just a few of the ways social media strategy could help you win more customers……