Linkbuilding has changed. We touched on this massive topic in our recent what’s out what’s in post and today we’re going to explore it in a lot more detail and hopefully share a little learning about link earning. Since the Penguin update first flapped its wings lots of linkbuilding practices that were used in the past should have taken flight. If your SEO agency is still building links on forums, networks or outright paying for links on sites that just aren’t relevant, you should query why. These easy-win linkbuilding strategies might yield a large quantity of links but they are likely to do your site far more harm than good, which brings us neatly onto the subject of earning links…

 …