We’re often asked what is meant by the phrase ‘content marketing’ and when we are, it’s usually by businesses that want to take their first steps in this field. It’s surprising then that sites that already have blogs occasionally fail to recognise blogging is one of the original forms of online content marketing and as such, provides businesses with a great opportunity to align the interests of their audience and some of their marketing objectives. If you’re thinking about starting a business blog, you’ll be pleased to know the format is equally as accessible to businesses large and small – all you need is a little hard graft and a some carefully curated content.

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