We can sometimes get carried away with analogies in the world of SEO, so forgive us if we’ve gotten a bit too fruity with this one. Today we’re talking about links and specifically, how to best manage your links profile and whether you need links research tools to do this. We’re not going to be looking at how to grow your links, that’s for another day, instead we’ll be examining how to best cultivate and prune to enhance your site’s performance.

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