Developing a successful online presence can be time consuming and competitive. Highly optimised web sites tend to receive a larger amount of traffic and consequently more attention and business. While a single search could produce tens of thousands of results, most online visitors do not venture beyond the first three pages of search listings. As a result, it is imperative for web sites to receive high placement rankings. Search engine optimisation, or SEO, provides methods for optimising web sites to produce higher search engine rankings and ultimately increased levels of traffic.

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